Fieldrun Blog
Insights on user research, product validation, and building better products with AI.
The Art of the Follow-Up Question
The most valuable insights usually come from the second or third question. Here is how to dig deeper.
How to Validate Your Startup Idea in 48 Hours
Stop building features nobody wants. A step-by-step guide to validating your product hypothesis quickly using automated research.
Why AI Interviews Are Better Than Surveys for Product Discovery
Surveys give you numbers, but they miss the 'why'. Interviews give you depth, but they don't scale. Here's how AI bridges the gap.
Quantitative vs. Qualitative: The Infinite Loop of Product Discovery
Data tells you what is happening. Interviews tell you why. Here is how to build a research engine that combines both for better product decisions.
5 Common Biases in User Interviews (And How AI Solves Them)
Humans are biased creatures. Even the best researchers fall into traps like confirmation bias. Here is how AI interviewers can help reduce the noise.
How to Recruit High-Quality Research Participants Fast
The hardest part of research isn't the interview—it's finding the people. Strategies for recruiting the right users without breaking the bank.
Turning Unstructured Feedback into Actionable Insights
You have 1,000 open-ended text responses. Now what? How to use AI to tag, cluster, and extract value from the chaos of unstructured data.
Continuous Discovery: Automating the Weekly Customer Touchpoint
Teresa Torres popularized 'Continuous Discovery.' But maintaining weekly interviews is exhausting. Here is how to automate the habit.
Why Focus Groups Are Dead (and 1:1 Interviews Are the Future)
The Mad Men era of research is over. Why group dynamics kill truth, and how individualized AI interviews unlock deeper insights.
The Only 3 Metrics That Matter for Early-Stage PMF
Vanity metrics will kill your startup. Forget 'Total Signups'. Here are the three indicators that actually prove Product-Market Fit.